An online presence for a small rural business is more important than ever before. For many country-dwellers, it is often not that easy to pop down to a shop, and the internet can be their best friend as it allows them to ‘visit’ businesses without having to leave home.
A business with an online presence ensures that their products and services are conveniently accessible to a wide audience. This is more important than ever.
In 2023 your customers expect to find you online. Potential customers today want to do their research to find out:
Who you are;
What service you provide;
Your prices or current specials;
More importantly, to gain credibility by indicating how your product ranks in the market (Customer Reviews)
So, how can you hold your virtual door open to meet prospective customers 24 hours a day/seven days a week? The answer is simple – through a blog.
Ok, so what exactly is a Blog, and how can it help your business?
A blog is a platform where you can share your knowledge, opinions, products and services. When written effectively, a blog is an easy way to engage with your audience regularly. A good blog will encourage customer engagement for retention, but also bring in new leads.
Customers are more likely to respond to a story or a conversation around your product (via a blog post), than a simple advertisement.
The potential of a blog is exciting for your business. It is an affordable way to promote every aspect of your business from the core values right through to the latest industry news.